The Use of Large Menus To Enhance The Ecommerce Experience -

The Use of Large Menus To Enhance The Ecommerce Experience

07/06/2011

There is a clear usage by major brands of large dropdown menus and this article by usability guru Jakob Nielsen makes this point in his latest Alertbox post, recommending the use of such menus to improve the user experience, as well as providing some tips on making 'mega drop-downs' more user friendly. Here is an analysis of some sites which I think is very helpful.

Comments

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03/27/2012 06:01

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Chris Parker

Author

My name is Chris Parker. Based in Kent, we provide digital marketing services for businesses across Kent and beyond. I come from a broad media background covering over 20 years and have over 12 years online marketing experience - including search engine marketing - incorporating pay per click management (PPC ) and search engine optimisation (SEO ). During that period I have helped businesses, small and large, to come to terms with the digital channel and the exciting online marketing opportunities that it has provided.