Search engine rankings are understood to be heavily dependent on the number and quality of in-bound links to it.  Link Building is the pro-active garnering of these links, through request, purchase, or link exchange. Have you ever linked to another web site or directory?  Why do you do it?  Is it perhaps because you think that there is something of value on the linking site that you think it relevant or of interest to your site visitors?

Some of you may or may not have linked to sites in the past howver what is absolutely clear is that search engines are very interested in sites which have quality and quantity of inbound links.

Quality is determined by the page rank of the site that you are linking to - and quantity is self explanatory.

During a link building exercise CP Digital looks for quality links before quantity.  At the start of a project we will tell you what sectors we are targeting and the page rank of the site.  Over a period of time you will begin to build up more and more links - not just to your home page necessarily - but to a relevant search term that we have researched in the process to ensure that the links have a real value to you.

For example, if you sell Widgets in Kent and your website is JohnBrownWidgets.com - you are better off getting a link with the text Widgets_In_Kent because it is a search term - whereas JohnBrownWidgets.com is your company/brand name.

Why Outsource Link Building?

First and foremost it is mind numbingly dull work and for most if not all business owners it is time consuming and not part of their core business activity.

The skill comes in determining the profitable key phrases to target and that is best left to experts - although you should always take an active interest in what they are doing.

Find out more about CP Digital's link building services.