Did You Know?

• There are more mobiles than TVs in the UK. Mobile engages & captivates your customers.
• Mobile TV will deliver more than 50 channels to a European audience of 300 million.

• There are more than 55 million mobiles in the UK and more than 5 billion worldwide.
• Mobile advances are rapid.  New handsets from manufacturers are making internet on the move an increasingly pleasant and user friendly experience.

For businesses this creates a real opportunity as a marketing channel.  Your phone is pretty much an extension of your hand.  It is not often that people have their phone too far away from them and as such it is the most personal marketing channel open to business.

What can mobile marketing do for a business?

1. Customer service - out of hours or within hours.  By sending a text message you can be alerted by text and by email about a customer contact.
2. Special offers - by collecting a database of customer mobiles you can market offers to them (if that is what they want to receive!)
3. Urgent service announcements - rapid contact of customers or staff who may be out of office.
4. Data collection and profiling
5. Push people you web site
   
6. Coupon or special offer promotions - redeemed by taking your phone to a shop/bar/restaurant.
   

Mobile marketing is a rapidly growing service and CP Digital can help you deliver this through the provision of a dedicated mobile marketing platform - whether it be for SMS/MMS or video for mobile handsets.  See more about why mobile marketing is important for local businesses.

Below is a list of services that are currently available:

• MOBILE BROADCASTING Send out SMS alerts advertising new products and test conversion ratios.
  
• MOBILE PROFILING Build up a profile of your audience - age, sex, location, interests and send effectively targeted promotional messages.
  
• MOBILE AUTO RESPONSE Use this for feedback from your audience. They send you in ideas & points of interest & you can go through them at your leisure while they get a response direct from you!
  
• MOBILE LIVE RESPONSE Interact with your audience by being able to reply via text message to them. Add that personal touch. Use this for audience generated content & questions. You only have to answer these one day a month & it buys the readers loyalty!
  
• MOBILE COMPETITIONS The days of “Answers on a postcard” are well and truly over - allow your audience to enter competitions with a simple text message. Quick, easy and impulsive.
  
• MOBILE SUBSCRIPTIONS Offer your customers the chance to subscribe using their mobile phone? No cheques, credit cards, just text in their details!
  
• MOBILE VOTING Listen to what your audience want by running opinion polls.
  
• MOBILE REVERSE AUCTION Create interest and promote your brands by getting your audience to interact by our Reverse Auctions. Usually suited to bigger give aways. They generate alot of interest and customers enjoy them.
  
• MOBILE MICROPAYMENTS Charge for access to online content via micropayments. Very handy for those exclusive content.
  
• MOBILE GATEWAY Use mobile marketing to direct  messages to your product catalogue or other service on your website.
  

Contact CP Digital to find out more about how mobile can help your business.