What Can CP Digital Do For You?
About CP Digital...What can CP Digital do for you?... Digital strategy and implementation ...
Going digital may not be the right thing for you. It needs to be a strategic business decision and that takes careful thought, planning and research before implementation takes place. I have been through this process with many businesses and managed projects through to a successful conclusion.
Ecommerce Set Up
You no longer need to make a huge upfront investment to create a new online shop. Today's ecommerce technology can be purchased off-the-shelf on subscription with automated software upgrades. Visit my ecommerce page for more information on how you can take advantage of the ecommerce boom from £99 + vat per month - including support, hosting and 2 hours per month of CP-Digital support!
With over 20 years direct marketing experience I can show you how to use customer data and maximise your relationship. It is much harder (and expensive) to acquire new customers than it is to look after your existing customers. Collecting data legally and in an effective way can give you a low cost but highly effective CRM database. We can also give you access to high quality direct marketing list rental - including email list rental and telephone number rental.
Online marketing and media planning
Planning and buying media is all about measurement and interpreting the results and learning from it. With consumers spending 25% of their media consumption time 'online', it is a channel that needs to be considered as a serious route to market. Spending your marketing budget efffectively is what I will be able to advise you on having worked in print, radio, online, direct mail and events.
Search Engine Optimisation
The key for successful SEO is to have fresh and high quality content and make your site visible to search engines. Having a clear linking strategy in important to help you leap up the natural search rankings. There is nothing guaranteed in this arena as search engines are prone to changing their criteria so banking on a high natural search is a riskly business. What I can show you is how to make your site more attractive from a search perspective but, above all, appeal to the audience that you are aiming to serve.
Pay Per Click Advertising
Pay Per Click Marketing is a strategically and tactically important channel for you to mamise your return on investment from your website. I can create in depth optimised campaigns that will generate a higher click through rate (CTR). I know from personal experience that this can be time consuming which is why it best to outsource this activity to someone who is not responsible for running your business. It takes time, thought and application and regular monitoring and in my experience many in house managers find that a difficult trick to pull off with all of the other added pressures of running a business. Outsourcing or outsourced pay per click management is the most cost effective solution for most SME's. Contact me for a free pay per click assessment for your business.
Events and PR
There are not many better opportunities for you to speak face to face with customers and potential customers than at events and exhibitions. To make the most of events requires careful planning and pre-event marketing. Many companies fail to make the most of their events because they fail to plan for them. If you're going to invest a considerable amount of money into your event then make sure someone in your organisation owns it. If not outsource it.
Interim Marketing Management
Many businesses want to improve their marketing but do not necessarily have the desire to recruit a full time employee. Will they have a sufficient level of experience to offer a comprehensive marketing service?
Do you have a specific project which needs an experienced person to get the project moving quickly? There are a host of good reasons as to why you should appoint an interim manager and CP Digital is able to satisfy these requirement with experience across the following business areas.
- Project Management (web and business development)
- Business Strategy
- Loyalty Programmes