Lead Generation
Digital Advertising For Businesses That Need "Sales Now"
We help small businesses advertise their services and one of the most important services we offer is the area of lead generation. The sole aim is to provide more leads, sales and long term customers. And we do that primarily through strategic online advertising on Google and Facebook.
Perfect Sectors For Lead Generation Campaigns
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Electricans
Heating And Ventilation Home care Gym/Fitness Spa Hair Salon Yoga Plumbing Wedding Photography Garage Door Repair |
Lawn Care
Dental Implants/Cleaning Tattoo Removal Roofing Personal Injury Divorce Lawyers Mortgages/Refinancing Pain Management Podiatrist Plastic Surgery |
Establishing Your Value Ladder
I hate to use jargon but a key part of lead generation is working out your value ladder and customer lifetime value.
A value ladder is a method of mapping out your product/service offering visually in ascending order of value and price
Mapping out your product offering in this way enables you to offer up-sells and down-sells from one product to the next. And most important of all it helps you calculate the real value of a lead
A value ladder is a method of mapping out your product/service offering visually in ascending order of value and price
Mapping out your product offering in this way enables you to offer up-sells and down-sells from one product to the next. And most important of all it helps you calculate the real value of a lead
To Build A Lead Generation Campaign We Need To Be Able To...
You may or may not have heard of the lifetime value of a customer proposition. This is a prediction of the net profit attributed to the entire future relationship with a customer. Here is a simple example of a gym membership:
PRODUCT 1 = OFFER= 7 Day Free trial
PRODUCT 2 = Gym Membership @ £50 per month x Average Gym Memebership 12 months
PRODUCT 3 = Personal Training @ £100 per month
PRODUCT 4 = Diet Programme/Fitness Plan - £100 per month
Total Revenue = £11160
Lifetime Customer Value = £11160/15 = £744 per customer
PRODUCT 1 = OFFER= 7 Day Free trial
PRODUCT 2 = Gym Membership @ £50 per month x Average Gym Memebership 12 months
PRODUCT 3 = Personal Training @ £100 per month
PRODUCT 4 = Diet Programme/Fitness Plan - £100 per month
- Let us assume 50 people take up the Free Trial - Revenue = £0
- Assume 30% conversion rate to take up membership = Revenue (15 people x £50 per month x 12 months) = £9000
- Assume 10% of the 15 people take up Personal Training = Revenue (1.5 people x £100 per month x 12 months = £1800
- Assume 20% of the 1.5 people take up the diet programme = Revenue (0.3 people x £100 per month x 12 months = £360
Total Revenue = £11160
Lifetime Customer Value = £11160/15 = £744 per customer
How Much Would You Be Willing To Pay To Earn £744?
I know that every business is different in terms of numbers but all businesses have, or at least should have, a value ladder and an idea of the customer lifetime value.
In the first instance I will help you work this out with no obligation. If you are interested please contact me with the form below or you can schedule a FREE call here.
In the first instance I will help you work this out with no obligation. If you are interested please contact me with the form below or you can schedule a FREE call here.
