SEO Audit - What It Covers and What You Will Get From It
The Website Technical SEO Audit is the starting point of any activity. If you don't know where you are or how you are doing then how can you recommend ways to improve the situation?
We start with your Off Site SEO Analysis - we look at how many of your pages are indexed (listed) with search engine databases. We can see whether everything is there that should be and sometimes we find pages that you don't want listed.
Then we we look at your Site Authority and compare it with your competitors. You would get a score out of 10 or 100, depending on the measure, and this score would be determined by factors such as the number of external links to your site and their relative quality. As we know not all links are equal!.
We also look at your website age and hosting location. If you are a UK company it can be advantageous to be hosted in the UK. If your domain is old it is more likely to rank than a site which was newly created last week.
We then look at how you are ranking for selected terms across Google, Google Maps, Yahoo, Yahoo Local Bing and Bing Local.
Having done this we turn our attention to your On Site SEO Report.
This is where we look at your meta, heading tags, error pages, seo friendly urls and much more besides - as summary of which can be seen opposite.
Following this we then look at your content and link review. This is includes whether or not you have included your primary keyword on your page, page title, content etc. We also look at your sitemap and internal links.
The audit then goes further still - we look at how well represented you are across Local Directory Listing. Local Online Directories are the modern equivalent of the Yellow Pages. As more local consumers turn to the internet to find information about local businesses these directories are seeing a huge growth in users. Of the thousands of local directories available on the internet only a handful stand out in terms of their large audience size and their importance to Google & your SEO. These directories can be a direct source of new customers but they can also boost your local SEO ranking. Therefore it's important that your business is listed on all these leading directories and that your business information on them is correct.
We don't stop there.
We then look at your profile on Google +1 and conduct a thorough Social Media Report. This section examines your use of and popularity within Social Media. There is a lot of 'buzz' around Social Media but the potential value it holds for local businesses cannot be overlooked. It's important to 'socialise' your business (and your website) so that your customers can share their experiences with their friends and turn them into new customers.
Then we look at the page titles, meta descriptions and use of H1 tags across your pages (limited to 100).
Results and Conclusions
Finding out what is wrong is half of the solution. The full solution is offered when you are provided a route to success and this is where our expertise kicks in. We work with you to agree and sensible plan of action for the business - no short term fixes or pie in the sky promises of instant results. You know that if it sounds to good to be true then it probably is too good to be true.
Want to find out more. Get in touch for an informal chat today.
Back to SEO
We start with your Off Site SEO Analysis - we look at how many of your pages are indexed (listed) with search engine databases. We can see whether everything is there that should be and sometimes we find pages that you don't want listed.
Then we we look at your Site Authority and compare it with your competitors. You would get a score out of 10 or 100, depending on the measure, and this score would be determined by factors such as the number of external links to your site and their relative quality. As we know not all links are equal!.
We also look at your website age and hosting location. If you are a UK company it can be advantageous to be hosted in the UK. If your domain is old it is more likely to rank than a site which was newly created last week.
We then look at how you are ranking for selected terms across Google, Google Maps, Yahoo, Yahoo Local Bing and Bing Local.
Having done this we turn our attention to your On Site SEO Report.
This is where we look at your meta, heading tags, error pages, seo friendly urls and much more besides - as summary of which can be seen opposite.
Following this we then look at your content and link review. This is includes whether or not you have included your primary keyword on your page, page title, content etc. We also look at your sitemap and internal links.
The audit then goes further still - we look at how well represented you are across Local Directory Listing. Local Online Directories are the modern equivalent of the Yellow Pages. As more local consumers turn to the internet to find information about local businesses these directories are seeing a huge growth in users. Of the thousands of local directories available on the internet only a handful stand out in terms of their large audience size and their importance to Google & your SEO. These directories can be a direct source of new customers but they can also boost your local SEO ranking. Therefore it's important that your business is listed on all these leading directories and that your business information on them is correct.
We don't stop there.
We then look at your profile on Google +1 and conduct a thorough Social Media Report. This section examines your use of and popularity within Social Media. There is a lot of 'buzz' around Social Media but the potential value it holds for local businesses cannot be overlooked. It's important to 'socialise' your business (and your website) so that your customers can share their experiences with their friends and turn them into new customers.
Then we look at the page titles, meta descriptions and use of H1 tags across your pages (limited to 100).
Results and Conclusions
Finding out what is wrong is half of the solution. The full solution is offered when you are provided a route to success and this is where our expertise kicks in. We work with you to agree and sensible plan of action for the business - no short term fixes or pie in the sky promises of instant results. You know that if it sounds to good to be true then it probably is too good to be true.
Want to find out more. Get in touch for an informal chat today.
Back to SEO
