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Web Content Services
Web Content Agency CP Digital
If you want to maximise your visitor engagement or sales, your website should not be a passive domain waiting for visitors to arrive. In order to generate the right targeted traffic to your site and more importantly , keep them there and coming back for more, you will need to add targeted, high value content. Typically, this can be written web content like blogs, e-newsletters, white papers, pdf's and infographics or other content such as pod casts or videos.
Engaging users
If you want to get more out of your website you will need to engage your users. If they are engaged with the site then they will become engaged with the product or service you are selling. A web content strategy will shape this content and we help you to gain trust, credibility and ultimately the desire from users to share your content which will create the all important and highly valued backlinks which will help with your SEO. The key is engagement to make them come back to your site, share your content and build your credibility in the markets that you serve. Video channels and content such as podcasts, for example, can attract people to subscribe who in turn could become regular visitors. A blog could also have the same effect.
SEO benefits
A regular blog that provides users with information about your product will help you retain visitors but it will also generate traffic and provide an increase in your site’s search engine visibility. New and regular content not only helps attract users, it also has SEO benefits. As search engines look for original content, web content that’s unique is ranked higher. If you are ranked higher then you will get more organic traffic.
Creating a web strategy
In the first instance it is important to create a web content strategy. What knowledge do you have that can be shared? How many content opportunities with this knowledge? Who can write it? When will it be written and at what frequency? How will it be ditributed? Can the this contented be created in many different formats? No two websites are the same, so the web content strategy and content writing services that CP Digital provides will be tailored to your site and ultimately your business goals. It will also be created with the latest SEO best practices in mind.
Next Steps
This area represents a huge opportunity. Yes - there is a lot to think about but all you need to do at this stage is to start the process by contacting CP Digital today to find out how our web content writing services can help you and your business.
Engaging users
If you want to get more out of your website you will need to engage your users. If they are engaged with the site then they will become engaged with the product or service you are selling. A web content strategy will shape this content and we help you to gain trust, credibility and ultimately the desire from users to share your content which will create the all important and highly valued backlinks which will help with your SEO. The key is engagement to make them come back to your site, share your content and build your credibility in the markets that you serve. Video channels and content such as podcasts, for example, can attract people to subscribe who in turn could become regular visitors. A blog could also have the same effect.
SEO benefits
A regular blog that provides users with information about your product will help you retain visitors but it will also generate traffic and provide an increase in your site’s search engine visibility. New and regular content not only helps attract users, it also has SEO benefits. As search engines look for original content, web content that’s unique is ranked higher. If you are ranked higher then you will get more organic traffic.
Creating a web strategy
In the first instance it is important to create a web content strategy. What knowledge do you have that can be shared? How many content opportunities with this knowledge? Who can write it? When will it be written and at what frequency? How will it be ditributed? Can the this contented be created in many different formats? No two websites are the same, so the web content strategy and content writing services that CP Digital provides will be tailored to your site and ultimately your business goals. It will also be created with the latest SEO best practices in mind.
Next Steps
This area represents a huge opportunity. Yes - there is a lot to think about but all you need to do at this stage is to start the process by contacting CP Digital today to find out how our web content writing services can help you and your business.
